Njengomkhiqizi omkhulu wezambulela e-China, thina, u-Xiamen Hoda, sithola izinto zethu zokusetshenziswa eziningi e-Dongshi, endaweni yaseJinjiang. Lena indawo lapho sinemithombo elula kakhulu kuzo zonke izingxenye kuhlanganise izinto zokusetshenziswa kanye nezisebenzi. Kulesi sihloko, sizokuholela ohambweni lwakho lokuthi imboni yezambulela ithuthuka kanjani kuyo yonke le minyaka.
Njengoba isisho sibonisa, isambulela se-Dongshi sisekela umhlaba. Kodwa-ke, eminyakeni emithathu edlule, imboni yezambulela egxile ekuthumeleni kwamanye amazwe eDongshi Town, eJinjiang City, ibekwe inselelo enkulu ngalo bhubhane. Imakethe yokuthekelisa iyashintsha, isheshise ukuvulwa kwemakethe yasekhaya, ekuhwebeni kwamanye amazwe, ukumaketha kwasekhaya kuba imboni yesambulela e-Dongshi efuna ukuqhubeka nokuthuthukiswa kwekhwalithi ephezulu yezinketho ezidingekayo.
Izolo, e-Dongshi Town Zhendong Development Zone, ihholo lemboni ye-e-commerce ye-Dongshi lenza ukuhlobisa kwangaphakathi. Leli yidolobhana lakamuva le-Dongshi eqenjini eliholwa nguhulumeni, lihlakulele futhi likhulise inkundla ye-e-commerce yezambulela, ukusiza isambulela se-Dongshi ukusheshisa ukuvulwa komnyakazo wemakethe yasekhaya.
"Ngemuva kokuphothulwa kwenkundla, sizoheha amabhizinisi asambulela ukuthi aboniswe ephepheni, futhi simise ngesiteji se-Alibaba 1688 kanye nabathengisi bombukiso abahlobene ukuze babambe imibukiso yesambulela ejwayelekile, sakhe isizinda sokusakaza bukhoma kwewebhu kanye nenkundla yokukhetha, futhi sisheshise ukwanda kwe-Dongshi. isabelo semakethe yesambulela emakethe yasekhaya." UNobhala Wekomidi Leqembu LeDolobha laseDongshi u-Hong wasungula lokho.
Eqinisweni, iDolobha laseDongshi, elaziwa ngokuthi "inhloko-dolobha yesambulela saseShayina", liye laqhathaniswa "nomlenze wendlovu" lapho imboni yezambulela ye-Dongshi ithembele khona ukuze iphile, ikakhulukazi ukuthunyelwa kwamanye amazwe izambulela ezinama-oda amakhulu. I-Dongshi futhi iyisikhungo esikhulu kunazo zonke sokukhiqiza nokusabalalisa imikhiqizo yezambulela kanye nezinto ezingavuthiwe neziyisizayo zokwenza izambulela eChina.
Ngemuva kokuqubuka kwalolu bhubhane, imiyalo yohwebo lwangaphandle yehla, isabelo semakethe sezambulela eziqediwe zasekhaya sasincane, futhi inani elengeziwe lemikhiqizo laliphansi, okwaba yinkinga "yentamo" evimbela ukuthuthukiswa kwemboni yezambulela ze-Dongshi. Ngakolunye uhlangothi, njengesisekelo sokukhiqiza sesambulela kanye nesambulela izinto eziluhlaza neziyisizayo, iDolobha laseDongshi lihlinzeka ngenani elikhulu lamathambo esambulela, ikhanda lesambulela nezinye izesekeli zeZhejiang Shangyu, Hangzhou nezinye izisekelo zesambulela; Izambulela eziqediwe ze-Dongshi zihlale zinikezwa i-Yiwu nezinye izisekelo ze-e-commerce; I-Dongshi futhi ayinakho ukushoda kwamabhizinisi esambulela angama-OEM emikhiqizo yezambulela yasekhaya enezinga eliphezulu njengeJiaoxia.
I-Dongshi ayikaze iswele amabhizinisi asambulela amahle kanye nochungechunge lwemboni yezambulela, kodwa ayikwazanga ukujaha inani eliphakeme elingeziwe lemakethe yezambulela ngenxa yeziteshi ezincane zokuthengisa zasekhaya. Ngaphambilini, kwakukhona amabhizinisi anemicabango "yama-oda amakhulu", ngokucindezela izindleko zokwethula izambulela ze-yuan ezingu-9.9, ngethemba lokusebenzisa amanani aphansi ukuvula imakethe.
"Kodwa-ke, ukusebenza kahle kwalokhu kuhamba kuncane kakhulu." I-Hong yasungula ngokungananazi, ukuqashelwa kwabathengi bomkhiqizo, isidingo somuntu siqu, njll., konke kuphoqe amabhizinisi e-Dong Shi ambrella ukuthi asheshise ushintsho lokukhiqiza, ukuphatha, imodeli yokuthengisa, ukuze abambe izambulela zasekhaya emakethe ephezulu.
Ushintsho lwezinguquko eziyikhulu. Umuntu ophethe ihhovisi lebhizinisi edolobheni lase-Dongshi uhlaziya ukuthi uma kuqhathaniswa nama-oda amakhulu ekuhwebeni kwamanye amazwe, imikhiqizo yasekhaya inaka kakhulu ukwenziwa komuntu siqu, ukusebenza kanye nokusetshenziswa kwezigcawu ezahlukene nezinto ezintsha; ngesikhathi esifanayo, isikhathi esifushane sokulethwa, inani le-oda elincane, impendulo yemakethe esheshayo kanye nezinye izidingo ziye zabeka izinselelo ezintsha zamabhizinisi amaambulela e-Dongshi kusukela ekukhangiseni komkhiqizo, ukwakhiwa kwezimboni kuya ekuthuthukisweni komkhiqizo osebenzayo kanye nokwakhiwa kweziteshi zokuthengisa.
Ikhambi elilungile lenkinga efanele, elenziwe ngomthungi. Ngokugxila osizini lwemboni yezambulela, ikomiti leqembu ledolobha laseDongshi kanye nohulumeni bazokwethula imizamo eminingi yokusheshisa ukufakwa kwemakethe yasekhaya "yezambulela zaseShayina", ukuze kunqandwe uhwebo lwangaphandle, ukuthengisa kwasekhaya inkinga "yemilenze emide nefushane".
“Ngaphezu kokuheha abantu ngemibukiso nokwakha inkundla yokusakaza bukhoma, sizophinde senze ukuqeqeshwa kwe-e-commerce, simeme abaphathi bewebhu ukuthi 'basize', bavule imboni yezambulela iziteshi zokuthengisa eziku-inthanethi, futhi sakhe umnotho we-e-commerce. i-ecosystem." U-Hong uthe i-Dongshi izophinde iqinise ukubambisana phakathi kwezambulela zamabhizinisi namanyuvesi kanye namakolishi endaweni yaseQuanzhou, ukuze kuqoqwe amathalenta e-e-commerce embonini yezambulela; ngesikhathi esifanayo, ukusizakala ngokuqoqwa kwemboni, ukuhlanganisa ukuhamba kwezinto embonini yezambulela, ukuxoxisana okuhlangene nezinkampani ezihlukahlukene zezokuthutha, ukunciphisa izindleko zezokuthutha zamabhizinisi, nokusiza amabhizinisi asembulela ukunciphisa umthwalo futhi andise ukusebenza kahle.
Kuyafaneleka ukubalula ukuthi, ngaphansi komfutho wocwaningo nokuthuthukiswa kwesayensi nezobuchwepheshe, muva nje, ithambo lesambulela le-Dongshi selifinyelele igxathu elisuka ekuzivuleni kancane nasekuvaleni lize lizivule ngokuphelele futhi livale, futhi ukuncintisana kwemakethe yomkhiqizo kuye kwaba nemiphumela emihle. ithuthukiswe kakhulu. Ukusetshenziswa kwezinto ezintsha kuphinde kwathuthukisa ukusebenza nobuhle bemikhiqizo.
Ngaphansi kokugqugquzelwa kweKomidi leqembu leDolobha lase-Dongshi kanye noHulumeni, i-Jinjiang Umbrella Industry Association izosungulwa maduze. "Uma kuqhathaniswa nomanduleli wenhlangano, i-Jinjiang Dongshi Umbrella Industry Association, kuzoba 'negazi elisha' embonini, njengoba kulindeleke ukuthi kwengezwe izinkampani ezingamalungu amasha angaphezu kwe-100, okuhlanganisa namabhizinisi amaningi ezambulela asungulwa abantu abasha bakwaJinjiang." U-Xu Jingyu, isekela lemeya yeDolobha lase-Dongshi, wethule ukuthi ngaphezu kwalokho, inhlangano izophinde imunce amabhizinisi asambulela akhuphuka nomfula kanye nabahlinzeki bezinsizakalo abahlobene ukuze bahlanganyele, ndawonye ukuze yenze imboni yezambulela eJinjiang ibe nkulu, ibe ngcono futhi ibe namandla.
Thina, i-Xiamen Hoda, sihlinzeka ngama-oda amaningi endaweni yase-Dongshi. Ngakho-ke, sijabule kakhulu ukubona intuthuko embonini yezambulela ze-Dongshi. Sikholelwa ukuthi sizothola izinzuzo ezengeziwe kusukela manje ukuze sibe umphakeli/umkhiqizi wesambulela ohamba phambili emhlabeni wonke.
Isikhathi sokuthumela: Jun-18-2022